Marketing management software
ADOBE

The pressure is on for marketing to contribute to the bottom line -- growing market share, improving operational efficiencies, marketing automation, and aligning with sales to drive revenue growth.

Adobe, featuring Omniture® technology, is the leading provider of online business optimization and marketing automation software, which it delivers through the Adobe® Digital Marketing Suite. Online business optimization is a strategy used to leverage consumer insights, drive innovation, and optimize online marketing initiatives. There is an opportunity to take a process approach -- by accurately measuring key performance indicators that are tied to key business requirements -- to create a measurable increase in ROI.