ASAMAG, the new EM flowmeter by ASA, is a high performance product that is located in the upper sector of market for high quality flow measurement and is a completion of EM meters range already produced by ASA during the years. This new model, at high performance solutions, both as hardware and software, is available also as ATEX (on request). It can be defined as an HI-TEC line, addressed to very demanding customers from the point of view of performance and precision. ASAMAG is very versatile as dimensions, connections, and lining materials; it is bidirectional without any pressure loss, having no moving part inside the measuring tube. For this reason it is considered not intrusive to measuring. ASAMAG has a very wide range of metering; from 10:1 to 400:1. Output signal is both analogical and digital; and qualitatively the instrument is very performing, having accuracy < +-0,5% of reading and repeatability of 0,1% r.v. They are also good to be used with any liquids with conductivity better than 5 μS/cm; they are insensitive to temperature and pressure variations, density or viscosity of process fluid. Also the ratio performance/costs make this instruments appreciable and really convenient if compared with other flow measuring technologies on market. ASAMAG find their place in the following fields: chemical, pharmaceutical, food, bottling, beverage, paper and steel production.