CRM software (Customer Relationship Management)
CEGID

The customer relationship differs depending on the channel used (stores, shopping online or by mail order, wholesale) and the economic model of the business. Yourcegid Retail integrates several customer relationship management (CRM) applications that take into account the specific needs of each retailer in order to develop and manage a customised and efficient customer relationship strategy.

Overall management of customer relationships and monitoring of business operations: from gathering information to delivery in-store
Integrated analytical and decision-making tools: analysis of buyer behaviour, best sellers, loss leaders ...
Establishment and supervision of loyalty programmes: centralised customer files, cards, setting up programmes and business operations, allocation of promotions or loyalty points directly at the till
Mobile technologies: information and advice for customers directly on the shopfloor, using personal digital assistants (PDA’s)