design, virtual prototyping
With the actual intense competition on the market, the competitive advantage by design becomes a key factor for business success. Having appealing product, right on time on the market requires styling and design studios to redefine their design process. Designers face the daily challenge to create and convince about the design intent, but also to share and collaborate globally and with other departments, as well as to improve the product's perceived quality. With CATIA Design Experience portfolio, the decision-making process is facilitated thanks to its digital and/or physical prototypes.