Datalogic's E-business Unit creates complete solutions for Customer Specific Marketing and Consumer Relationship Management strategies for large-scale retailing companies. The mission of the division is to develop and market advanced solutions for the modern world of retailing and e-commerce. Today, more than ever before, gaining customer loyalty is of decisive value within the retailing sector of FMCGs (Fast Moving Consumer Goods).

This is due to the vast purchase choice offered by retailers and the advent of on-line shopping. Hence, it is of strategic importance for retailers to implement strategies which provide the consumer added value through personalised marketing policies and generally a view that places the Customer at the centre of the business.

These strategies establish and maintain a distinct competitive edge. This consumer-focused philosophy is translated fully by Customer Relationship Management (CRM) and is carried out by a range of application solutions. Datalogic's E-business Unit operates with these aims in mind to offer complete and integrated solutions for the different trading contexts: grocery stores (in-store shopping), at home (e-commerce) and "anywhere" (mobile-commerce).