Marketing and distribution are key ingredients for success in the electronic component industry. Providing the right products at the right time and at the right price is essential for any business in this area. Priority's Industry Targeted Functionality: *Campaign-pricing and hierarchy-discounts engine *Advanced marketing and event management *Customer Relations Management for pre- and post-sales activities *Strong forecasting synchronization with customer schedules *Order entry configuration *Sampling and lab testing for quality assurance *Distribution-routing optimization and built-in calendar with drag-and-drop *capabilities synchronized with MS-Outlook *Continuous credit monitoring from order entry to shipping *Various "ship to" and drop-shipment options *Car fleet management *Delivery Scheduling *Competitive Edge Capabilities in general management areas: *BPM (Business Process Management) utility to improve collaboration between departments, reduce manual transfer of data and force notification functionality via e-mail or SMS messages *OLAP data analysis to quickly identify micro issues that are having an effect on the macro results of the company *Tight integration with MS-Office tools, including data synchronization and incorporation of the Outlook user interface as part of the control panel of the system *SRM (Supplier Relationship Management) and SCM (Supply Chain Management) to respond to customer requirements, combined with purchasing, order management and manufacturing *Advanced reporting and tracking functionality *Human Resources Management