The brand platform The brand platform defines the basic principles of the Baumer brand: • the far-reaching conviction which drives us • the clear assignment within which we pursue our objectives • the concrete brand values which define the characteristics of our brand in the long run • the themes we communicate to underline our brand in the near and distant future The brand platform – consisting of conviction, assignment, brand values and communicated message – is the foundation of all aspects of the brand propagation. It serves therefore as the basis of all activi- ties surrounding the Baumer brand: equally for the visual presentation, communication and the conduct of employees.