Augmented reality (AR) allows virtual 3D information to be superimposed seamlessly into the real environment at real-time. AR systems are a whole new kind of interface between the real world and the computer-generated 3D world of virtual reality. The technology makes it easy to represent context-dependent objects in a new setting - without having to create elaborate virtual 3D worlds. Information design using AR opens up whole new possibilities for businesses in almost any industry. The new visualisation formula is: cost reduction + information gains x enthusiasm! Powerful solutions from metaio bring this innovative and fascinating form of visualisation to standard PC systems. And the potential applications of AR are extremely varied. To list just a few examples: > Industrial Planning and Visualization > Interactive shopping > High-impact product presentation > Powerful developer tools