There is still so much more to be discovered. Because the range of potential applications for augmented reality is enormous. Wherever digital information can be used to augment our everyday lives, the future is set to look different. Our Research & Development section brings together the projects that are taking us a step closer to this vision of the future. using an integrated chat board. State-of-the-art presentation: AR-based visualisation attracts attention, stands out and is a totally new way of information design Product variants, prototypes, the entire product or the crucial details: AR product presentation makes all the 3D data ready for display After AR shows, visitors can get to grips individually with the products on interactive AR terminals Integrated concept: AR can be used for all stages of the communication process - live or at home