Recently, Seelen A/S launched a new horizontal hood stretch machine; the EasyOn, which is a patented solution developed specifically to pack long, homogeneous loads, such as gypsum wallboards, insulation and wooden floors. The EasyOn pushes the products through the foil, allowing products to be packed that up till now had to be shrink packed or stretch wrapped, as they were ill-suited for stretch hood packaging due to their large circumference.