Merchandising software CRM Merch

storage system managementinventory managementsales force automation

CREATE A WINNING MERCHANDISING STRATEGY IT SUPPORTS THE NEGOTIATION, THE DECISION-MAKING AND THE GROWTH OF YOUR VISIBILITY IN A RETAIL AND SELECTIVE DISTRIBUTION ENVIRONMENT. In an unpredictable economic environment and highly competitive market: the price war, the incentive pressure or cost reduction are not anymore the only solutions available in order to ensure profitable sales margins, maintain turnover and keep market shares. Suppliers and distributors must collaborate to promote the operational excellence in every PoS. It is essential to give consumers an adequate response. Offering the right combination requires to have both an efficient merchandising and a relevant management of the shelf line-up to ensure breakouts or downsizes are limited. Coheris CRM Merch is a tool that suits every actor in merchandising to support the negotiation and the decision-making. It allows to: optimize the shelf line-up, push your product visibility, boost your sales and grow your market shares. LINE-UP AND VALUE THE OFFER To raise the product category value, you need to have full command of the way the consumer reads the shelf line-up, trigger an impulse purchase, and drive traffic to the PoS. Indeed, the product will standalone when selling in the PoS. Therefore, the consumer shall find and understand the offer by himself/herself. Coheris CRM Merch allows you to mock test the organization of the shelf line-up by taking into account the decision making tree of the consumer, the performances of several product groups, whilst adding the distributor’s management requirements.