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Food packaging
cardboardcustom-madesmall volume

food packaging
food packaging
food packaging
food packaging
food packaging
food packaging
food packaging
food packaging
food packaging
food packaging
food packaging
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Characteristics

Product applications
food
Type
cardboard
Other characteristics
custom-made, small volume, promotional

Description

Retail and Shelf Ready Packaging The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging. The optimal Retail and Shelf Ready Packaging The key concept is to 'think backwards from the shelf'. It's now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment. Today's marketers see a big opportunity, to integrate Shelf Retail Packaging (SRP) and Retail Ready Packaging (RRP) design into the promotional mix, to generate sales, in store, at the point of purchase. Our Packaging Strategists collaborate with marketers more and more, to help achieve results with shoppers, whether in brand positioning, visual disruption in the category or in making promotions succeed.

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.