Retail and Shelf Ready Packaging
The trend towards Retail Ready Packaging (RRP) and Shelf Ready Packaging (SRP) has created a whole new science of packaging.
The optimal Retail and Shelf Ready Packaging
The key concept is to 'think backwards from the shelf'. It's now possible to calculate the optimal size of a pack for a particular type and quantity of product for the appropriate size of shelf and for a known rate of sale and replenishment.
Today's marketers see a big opportunity, to integrate Shelf Retail Packaging (SRP) and Retail Ready Packaging (RRP) design into the promotional mix, to generate sales, in store, at the point of purchase. Our Packaging Strategists collaborate with marketers more and more, to help achieve results with shoppers, whether in brand positioning, visual disruption in the category or in making promotions succeed.