Management software Contatti Power

data analysisprocessfor the automotive industry

<b>Product overview</b><br>Contatti Power by Macnil is a digital mobile marketing web platform and web application designed to create, distribute and measure digital content and marketing campaigns. The platform provides companies with a comprehensive tool to promote their business, acquire new customers and maintain engagement with existing customers.<br><br><b>Core features</b><br><ul><li>Campaign creation and management: centralized tools to build and manage online marketing campaigns.</li><li>Multichannel delivery: send SMS, email and WhatsApp messages and launch social network promotions.</li><li>Personalized Virtual Assistant: customizable assistant that considers verbal, non‑verbal and para‑verbal aspects to deliver context‑appropriate responses.</li><li>Promotions and coupons: create and distribute coupons, promotional messages and discounts.</li><li>Social Coupon: distribute coupons via social media to expand contact databases and increase visibility.</li><li>Customer engagement tools: surveys and targeted actions to collect feedback and boost participation.</li><li>Analytics and tracking: campaign reporting and performance measurement tools.</li></ul><br><br><b>Capabilities and use cases</b><br><ul><li>Introduce and promote products and services to the market.</li><li>Acquire and onboard new customers into a business community.</li><li>Design targeted promotional campaigns and involve customers through surveys and social campaigns.</li><li>Grow contact databases and visibility via Social Coupon distribution.</li></ul><br><br><b>Technical specifications</b><br><ul><li>Platform type: web application / digital mobile marketing platform.</li><li>Supported channels: SMS, email, WhatsApp, social networks (for promotions and Social Coupon distribution).</li><li>Key functions: campaign creation, multichannel messaging, promotions/coupons, Social Coupon, surveys, analytics/tracking.</li><li>Personalization: Virtual Assistant for context‑sensitive customer interactions (verbal, non‑verbal, para‑verbal).</li><li>Main objectives: promotion, customer acquisition, engagement and campaign performance measurement.</li></ul>