management software / control / cloud
SAP Customer Data Cloud
Turn anonymous visitors into loyal customers
Offer seamless engagements, build trust, and deliver personalized digital experiences to businesses, partners, and customers.
Offer seamless, personalized B2C engagements
Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C.
Screenshot of the SAP Customer Identity and Access Management solution for B2C
Onboard customers quickly with intuitive user registration
Drive personalized engagements by using social login workflows
Improve omnichannel strategies with single sign-on, SAML 2.0, and Open ID Connect data federation standards and authentication options
Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences
Optimize B2B value networks
Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.
Screenshot of the SAP Customer Identity and Access Management solution for B2B
Speed onboarding and time-to-value with progressive profiling, self-service registration, single sign-on, and delegated administration
Reduce costs and IT complexity by managing digital identities, consent, authentication, and authorization from a single platform
Simplify IT administration with business policy-based access control and organizational access management
Protect against business and regulatory risks by defending sensitive data and intellectual property with dynamic access control