Safety labels prevent unauthorised tampering with packaging and render counterfeit products readily detectable. They have integrated or printed safety features designed to protect manufacturers and consumers from dangerous risk and the consequences of product piracy. These labels will be found, for instance, on medicines, hygiene articles, safety-critical components or high-grade branded products.
Counterfeit products amounting to billions of Euros are distributed annually – and the numbers are growing. To consumers, the unexpected fraud will be “only” extremely annoying at best, at worst it may be life-threatening. Manufacturers and sellers may suffer high economic losses, have their image damaged or even face liability litigation. Safety labels are effective in combating counterfeiting. Printed with a label printer and deployed cleverly, they will prevent product piracy since imitation could be impossible or far too complex. The following solutions are, for instance, available to check authenticity and protect products:
All those involved along a supply chain as well as dealers, consumers and public institutions (such as customs and police) should be able to detect the authenticity of a product quickly and easily. Weber Marking Systems, in close cooperation with several partners in industry, has developed a novel safety label architecture called “HybriSafe”. The name also conveys the “hybrid” concept, suggesting the combination of different types of safety characteristics in the same label. The safety elements are not just printed on, they are also integral components of the label material.