Automatic press with pneumatic function especially studied for the automatic application of roll-to-roll transfers. It is provided with a system that allows to work at low pressure in order to avoid leaving marks on the fabrics. Automatic positioning of transfers by an infra-red photo-electric cell to use the press with any type of roll-to-roll transfers with a dimension from 20×20 mm to 250×250 mm. This press can also be used for gold, leather and plastic material.