Who we are

ROLAND ELECTRONIC GmbH is a worldwide renowned manufacturer of highly specialized Factory Automation Products. The company is located in Keltern in the neighbourhood of Stuttgart and Karlsruhe, in one of Germany´s strongest commercial centres with excellent infrastructure, highly skilled workforce and high-tech oriented universities.  Since 1965 ROLAND provides metal detection solutions based on proved technologies and focuses on niche markets with high technical demands.

Development, manufacturing and distribution of Factory Automation Products
based on technologies like magnetic flux, magnetic flux leakage, magnetic induction, eddy current and laser.

Product ranges:    
Double Sheet Detection, Sheet Thickness Gauging
Weld Seam Detection, Non-Destructive Testing

Main markets:    
Automotive Manufacturers, Automotive Suppliers
Metal Packaging Industry, Sheet Metal Processing Industry
Tube Manufacturing and Processing Industry
Cable and Wire Manufacturing and Processing Industry,
Tire Industry and many others, such as Home Appliances, Photovoltaic Industry etc.

Worldwide sales network in over 30 countries serving customers in Europe,
Asia, North America, South America, Arabia, Africa and the Pacific.

Our values

Our customers appreciate the decades of experience in the “Magnetic Technologies” that have made us an indispensable partner for the metal processing industry.

Innovations with high customer value are our strength. Our own developments are always focused on our core competencies.
We use the latest sensor and communication Technologies.
Our investments are above average for the development, so that new improved products come into being.

Our core competencies are: Magnetic Flux, Eddy Current and Induction. With these Technologies, we build sensors for very special detection tasks.
We apply latest laser technology where the advantages of optical technology are required.

Customer Focus:
Our sales and service is on site at our customers day by day. The ROLAND Application Laboratory determines the most secure and safest solution for your new application.

Our global sales and service network ensures that we are where our customers are. We speak their language and give successful advice due to the high competence of our staff and sales partners.

Our presence around the world