POS counting device VS361

for businessoutdoorautomatic

Overview
VS361 is an entry-level storefront footfall sensor designed to measure pass-by traffic trends in retail environments. It provides outside-store traffic counts to help retailers analyze passing trends, evaluate window campaign impact and support conversion-rate calculations when paired with in-store counters.

Key Benefits

• Wide environmental adaptability: IP65 enclosure suitable for exposed or semi-outdoor storefronts.
• Adjustable detection range and simple installation: detection distance adjustable from 1 to 9 m; wall-mount installation for fast deployment.
• Cost-effective entry solution: engineered for quick adoption of passing-traffic analytics at store level.

Retail Insights

• Correlate pass-by counts with walk-in data to identify high/low conversion periods and optimize staffing and promotions.
• Measure campaign and display effectiveness by tracking changes in the percentage of passersby who enter the store.
• Inform merchandising and layout decisions using empirical conversion trends.
• Provide store-level metrics for lease and portfolio management decisions.

Integration
VS361 is intended to be used alongside in-store people counters (for example VS125 or VS13x series) to calculate conversion rates. Outputs can be integrated into analytics platforms and multi-device retail ecosystems to feed traffic and conversion dashboards.

Technical specifications

• Sensor technology: Diffuse Reflective
• Installation height: 0.7 - 1.2 m
• Adjustable detection distance (unobstructed): 1 - 9 m (adjustment knob)
• Light source: Infrared LED (940 nm)
• Digital output: 1 × NPN open-collector output
• Maximum load: 1 mA @ 5 V DC
• Connector: 3.5 mm terminal block
• Power interface: 1 × RJ45 (PoE PD) for power only; 1 × 2-pin terminal block (VIN + GND)
• LED indicators: 1 × infrared-triggered indicator
• Power supply: 802.3af PoE or 12 - 60 V DC / 1 mA
• Power consumption: Max. 0.9 W
• Operating temperature: -20 °C ~ 50 °C
• Relative humidity: 0 - 95% (non-condensing)
• Ingress protection: IP65
• Dimension: 73.5 × 80 × 36 mm (2.89 × 3.15 × 1.42 in)
• Weight: 122 g
• Material: Polycarbonate (UL94 V2)
• Color: Black
• Installation: Wall mounting
• Approvals: CE, FCC
• Environment: RoHS